The company is the brain child of Paladugu Venkateshwar Rao (PVR) who founded it in 2006. He launched Dazzle Sportswear to compete with world class sports and leisure wear brands. He was an acclaimed international Volleyball player who proudly represented India at various prestigious tournaments across the world. PVR used his experience and exposure as an international sportsman to comprehend the specific apparel needs of sports persons. He then got into research and development activities to innovate customized sportswear that augments the needs of sports persons pertaining to various disciplines. He always had solid functional support from his partners,


To be recognized as one of the most successful ‘make in India’ casual wear brands and evolve into a full-fledged global player catering to a vast consumer segment via a versatile product mix.

To be the one stop solution in high end leisure wear that seamlessly integrates quality, durability, style and affordability augmenting the needs of fashion enthusiasts across age groups; to leverage world class skill, cutting edge infrastructure, emerging technologies and astute leadership to aid the brand’s exponential growth on a sustained format and consolidate market leading presence.

Paladugu Venkateshwar Rao (PVR) - He is the founding CMD of the organization and spear heads the company's functionality. Thanks to his stint as an international Volleyball player, he deeply connects with the intricacies involved in manufacturing cutting edge sportswear and leisure wear. He is backed by considerable administrative experience courtesy his erstwhile role as a government employee. The core leadership also comprises of the directors and partners SP Ramya Shanker, V Chandana Pradeep and Mrudula Paladugu. Each of them handles a specific organizational function and strives to drive the brand up the value curve on a sustained format. The senior leadership is backed by varied cumulative experience and niche expertise. All members of the senior leadership operate on a seamless, collaborative model that brooks a unique synergy.

"I have always been a passionate sportsman and also an avid fan of different sports. I look at the specific clothing requirements of sports persons from a vantage point thanks to my sports background. I have always leveraged my intricate sports knowledge to shape the very best of sportswear and leisure wear. Quality is my watch word and am proud to say that every single Dazzle product undergoes a range of stringent quality circles before hitting the shelves. Manufacturing and retailing world class sportswear and leisure wear with value for money pricing was always my guiding factor. Total commitment to world class quality has got us this far. Today we are the market leaders with an impressive track record, robust clientele list and over 1000 employees. The fact that we are able to generate so many direct and indirect employment opportunities gives me true joy. And most of our employees are women which makes it even more special. I am also proud of our CSR wing which has been reaching out to the needy at multiple levels on a consistent basis. I will always cherish the faith reiterated in us by our customers and the solid support lent by our distributor network." - PVR