Dazzle Sportswear - A world class brand with a proud 'made in India' tag
One of the key growth drivers of the segment has been the advent of quality conscious players.Dazzle Sportswear is a market leading brand which is a fine example of the same. The brand, backed by over 15 years of market standing is engaged in manufacturing and supplying world class sportswear and leisure wear pertaining to over 40 varieties of sports spanning diverse age groups. The product portfolio of the company is quite eclectic replete with chic leisure wear and cool casual wear. The company's functionality is powered by a futuristic plant spread across 4 expansive acres in the famed Apparel Export Park of Hyderabad, Telangana. Robust infrastructure, skilled expertise, high quality raw material, innovative technologies and astute leadership have been the cornerstones of the brand's success. What started as a small size enterprise in 2006 has now evolved into an admired brand commanding high visibility presence in pan India markets. It directly employs 1000 people of which 90% are female and Indirect employment reaches about 15000 resources.
Visionary Foresight of Paladugu Venkateshwar Rao
The brand is the manifestation of its founding CMD Paladugu Venkateshwar Rao's (PVR) vision. Being an international Volleyball player who represented India at various prestigious global events,he brings to the table an intricate understanding of sportsmen's specific clothing requirements. During his playing days in the 90s, PVR found it extremely daunting to find sportswear that was comfortable, durable, aesthetically appealing and easily affordable. And that's what's spurred him to quit a plush government job, post his playing days and take the entrepreneurial plunge. Thanks to his vision, Dazzle Sportswear is now a world class brand with a proud 'Made in India' tag. It is a name to reckon with in the leisure wear category too in the contemporary setting. He is ably assisted by the director’s SP Ramya Shanker, V Chandana Pradeep and Paladugu Mrudula.
